The journey is the reward. Think about this for a moment. It sounds like what parents tell their children about life: try to enjoy the journey. Life is about what you learn along the way, not where you arrive once you get there. But this phrase also has powerful connotations for marketing, [...]
from Forbes Real Time http://ift.tt/1vqTsIQ
from Forbes Real Time http://ift.tt/1vqTsIQ
SalesforceVoice: The Journey Is Everything: Lessons from the World's Leading CMOs